IPO Ferrari

Today on MF, an italian financial newspaper,  appeared  an interesting article  about a possible IPO  of Ferrari.
Indeed  it underlines the fact how  actually some Italian and foreign banks have submitted to the Fiat (which owns, after the repurchase by Mediobanca, 90% of the capital of the company from Maranello, with the other 10% in the hands of Piero Ferrari) assessments of a possible listing.
This article makes clear that this does not indicate that the listing process has officially started, because that happens when the company that wants to go public  summons the banks to compare the proposals in order to choose which of these will follow the listing.
But I think the most interesting question stands on the assumption that the listing, as was  with the Prada label, can occur in the Stock Exchange of Hong Kong,  on the assertion that in the asian markets the luxury sector is able to obtain higher financial multiples   than  western markets; and therefore higher stock value with more revenues from the listing (it  talks  about  a sale to the market by 39% of Ferrari).
Therefore if the largest companies in the luxury sector prefer to be listed on the chinese market  (Hong Kong is the real financial center of the country), we must reverse the stereotype that sees China as the main exporters of goods of low quality, but consider the Asian country as a fundamental resource for Western economies.